Privacy Policy

Please read the following Privacy policy carefully before registering, accessing, browsing, downloading, or using any of the platforms (Website) owned and operated by M/S MEOWWLICIOUS.

M/S MEOWWLICIOUS having their registered office on the 2nd Floor, House No. 899, Sector 40 Gurugram, Gurugram, Gurugram, Haryana, 122008 has developed a website available at named “MEOWWLICIOUS” (hereafter referred to as the “Platform/ Website”). 

In order to provide you with access to our Platform, and Products we need to collect various data and information from you. This Privacy Policy (“Policy”) deals with how this data and information is collected, retained, shared, stored, and processed by us. We value the trust you place in us and respect your privacy, maintaining the highest standards for secure transactions and the protection of your personal information. We may revise this Policy as well as update the Platform from time to time. Please visit this page regularly to take notice of any changes we make. Continued use of the Platform after an update constitutes consent to the updated policy. If you do not agree with any part of this Policy, please stop using our Platform immediately. This Policy incorporates and includes our Terms of Use available here. Words and phrases not defined in this Policy shall have the same meaning as provided in the Terms of Use.

The terms “WE“, “OUR” and “US” refer to MEOWWLICIOUS and its affiliates, directors, officers, employees, agents, suppliers, or licensors, and the terms “YOU“, “YOUR” and “USER” refer to you, as a user of platforms owned and operated by MEOWWLICIOUS. 

The term “PERSONAL INFORMATION” means information that you provide to us that personally identifies you to be contacted or identified, such as your name, phone number, email address, and any other data that is tied to such information. Our practices and procedures in relation to the collection and use of personal information have been set out below, in order to ensure the safe usage of the website for you. 


    • We collect personal and financial information from you when you create or update your Account, or while making purchases from the Platform as a Guest. This includes your name, phone number, email ID, delivery address (which may be your home or office address) date of birth, unique User ID, and password (as applicable). We may automatically track certain information about you which is relevant and necessary for providing the services requested by you on the Website. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. 
    • We do not take or compel to submit any personal information by a user belonging to the category of 22 years of age or below, if there is such a user for our website, then it is advised to them not to submit any personal information on our website. If any user identifies themselves as falling under this category, then they can write to us for removing such personal information from our database. We collect the data you provide only to ensure that we can provide you access to our Platform and Products in the best manner possible. By using the Platform, you consent to provide us with data in the ways listed below.
    • We may require you to share further data at a later date to confirm the veracity of your information or pursuant to any additional features added to the Platform. We may also require you to share data pertaining to gender, sexual preference, and sexual orientation on the Platform to access certain services, provide you with Information and content, or as part of surveys. However, this shall not be mandatory and failure to provide such personal data shall only affect your ability to access such services, Information, or content. 
    • We collect and record: (a) any emails you write to us; (b) the calls you make to our call centers, and customer service personnel; (c) any data you submit to us on social media and other modes of communication/platforms (d) feedback or comments you provide to us on the Platform
    • We collect data on your interaction with our Platform, i.e., Platform access dates and times, features or pages viewed, crashes and other system activity, type of browser used to access the Platform, and third-party sites or services used before or in the course of interacting with our Platform.
    • We collect and retain data regarding the Products you add to your cart, purchases from the Platform, the amount spent on the Platform, and the payment methods used to make purchases on the Platform.
    • We also collect information through the use of “cookies”, “log files”, “web beacons” and “tracking pixels”, and similar technologies to understand how you navigate through the App to learn your preferences. Cookies are small text files that web servers place on your device; they are designed to store basic information and to help websites and apps recognize your browser. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use the App. 

Personal Information means and includes all information that can be linked to a specific individual or to identify any individual, such as 

  • name, age, address, mailing address, telephone number, email ID, contacts
  • Aadhaar information including Aadhaar number or Virtual ID for the purposes of e-KYC authentication with the Unique Identification Authority of India (UIDAI). 
  • Bank account details including balance, transaction history, and value, wallet balance, investment details and transactions, service or transaction-related communication, and part of your card details such as card number, cardholder name, card expiration date, etc.
  • Information about your device/mobile phone such as device identifier, internet bandwidth, mobile device model, browser, IP address, internet service provider, location, cookies, and any details that may have been voluntarily provided by the user in connection with availing any of the services on the Application/Website.

We use your personal information with your consent to provide you with services & products you explicitly requested, to resolve disputes, troubleshoot concerns, help promote safe services, collect money, measure consumer interest in our services, inform you about offers, products, services, updates, customize your experience, detect & protect us against error, fraud, and other criminal activity, enforce our terms and conditions, etc.

We may use your personal information for the following purposes:

  • to create your account as a user in our system and verify your identity;
  • to facilitate the creation of and secure your user account and access privileges being offered by our website, merchants, affiliates, subsidiaries, associates, or business partners;
  • to conduct the KYC compliance process as a mandatory prerequisite as per the requirements of various regulatory bodies, including UIDAI under the Aadhaar Act and its Regulations;
  • to validate, process, and/or share your KYC information, and nominee details with other intermediaries, Regulated Entities (REs) or AMCs, financial institutions, or with any other service providers as may be required;
  • to monitor and review products/services from time to time; customize the services to make your experience safer and easier, and conduct audits;
  • to personalize, maintain and improve our Platform. This includes using the data to:
    1. Create and update your Account.
    2. Fulfill any orders placed for Products on the Platform (including processing your payment information, arranging to ship and providing you with invoices and order confirmations, and/or delivering the products to you).
    3. Provide advice on sexual health and wellness.
    4. Screen our orders for potential risk or fraud.
    5. Perform internal operations necessary to provide you with and improve our Platform, including troubleshooting software bugs and operational problems; conduct data analysis, testing, and research; and monitor and analyze usage and activity trends.
    6. For improving the Platform.
  • To research, product development, pilot new Products, and improve the user experience – all of which will ultimately improve how you experience the Platform.
  • to market our Products. This includes sharing your feedback, ratings, and screen names for purely promotional and marketing purposes. Such promotion and marketing may be done via hoardings, banners, pamphlets, etc.
  • to detect fraudulent usage of the Platform and/or misuse of any of the features of the Platform.
  • to address claims or disputes relating to the use of our Platform, or as otherwise allowed by applicable law, or as requested by regulators, government entities, and official inquiries.
  • We may share or disclose your Personal Information under applicable laws and as per the terms of this Privacy Policy in the course of your transaction providing services and other instructions with different persons and entities such as merchants, affiliates, business associates, subsidiaries, business partners, service providers, legally recognized authorities, regulatory bodies, governmental and regulatory authorities, financial institutions, internal teams such as marketing, security, investigation team, etc.
  • We may share or disclose your personal information, on a need-to-know basis, for the following reasons:
  1. for enabling the Services or products availed by you using the website or for running promotions, facilitating the Transactions between you and the relevant financial institution, service providers, or the merchant, as the case may be, or otherwise as requested by you;
  2. for complying with applicable laws and meeting the Know Your Customer (KYC) requirements as mandated by various regulatory bodies, whose regulated service/product you opt for through our website;
  3. for completing a payment transaction initiated by you on a merchant site, based on your instructions, the merchant requests to fetch your Personal Information from us
  4. For verification, investigation, or prevention of frauds or to manage risks (including risk mitigation) or recover funds in accordance with applicable laws or for customer awareness and safety;
  5. For the purpose of supporting, improving, protecting, and promoting our website (such as third-party analytics tools to help us measure traffic and usage trends for our website), for security, analytics, research, or sending you communications. These third parties will access your information only to perform tasks on our behalf and in compliance with this Privacy Policy; 
  6. comply with the laws; 
    1. if required to do so by law or any government or regulatory authority, where in good faith we believe that such disclosure is permissible under law or is necessary to respond to court orders or any other legal processes; 
    2. prevent fraud or abuse of our name, brands, trademarks, or such other rights belonging to us or our other users; or 
    3. protect our rights. 
  • While your information is shared with the third parties set out in this Policy, the use and processing of your personal information are governed by their respective policies. We ensure strict privacy protection obligations of your information imposed on these third parties, wherever applicable and to the extent possible. However, we do not accept any responsibility or liability for the usage of your personal information by these third parties or their policies.

We will retain your personal information for a period no longer than we need it or are required to retain it in accordance with the applicable laws.  We may store, process, and transmit your personal information. By registering for and using our website, you assent to the transfer of information to us, our affiliates, or service providers and the disclosure of information about you thereto as described in this Privacy Policy. Once the Personal Information has reached its retention period, it shall be deleted in compliance with applicable laws.

  • We intend to protect your personal information and maintain its secrecy as confirmed by you. We implement reasonable physical, administrative, and technical safeguards to help us protect your personal information from unauthorized access, use, and disclosure.
  • Moreover, you are responsible for maintaining the secrecy of your login credentials, unique password, and account information, and for controlling access to emails and messages between you and us, at all times. We are not responsible for any third-party functionality, privacy, or security policies that you are bound by. Please do your part to help us and never share your login id, password, and OTP details with anybody. 

We use appropriate technical and organizational security measures to ensure protection of the personal data. The transfer of personal data between your end device and us is generally carried out in an encrypted form (TLS encryption). You can identify an encrypted connection for example by the lock symbol in the address line of your browser. If you communicate with us by e-mail, access by third parties cannot be ruled out. However, remember that no method of transmission over the Internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.


Personal data we hold about you may be transferred to other countries outside your residential country for any of the purposes described in this Policy. You understand and accept that these countries may have differing (and potentially less stringent) laws relating to the degree of confidentiality afforded to the information it holds and that such information can become subject to the laws and disclosure requirements of such countries, including disclosure to governmental bodies, regulatory agencies, and private persons, as a result of applicable governmental or regulatory inquiry, court order or another similar process. In addition, a number of countries have agreements with other countries providing for the exchange of information for law enforcement, tax, and other purposes. If we transfer your personal data to third parties for purposes stated in this Policy, we will use our best endeavors to put in place appropriate controls and safeguards to ensure that your personal data is kept accurate, adequately protected, and processed only for specified and reasonable purposes in a manner that is fair, transparent and has a lawful basis, and is stored for no longer than is absolutely necessary.


Cookies are files with a small amount of information stored by a web server on a web browser which may include an anonymous unique identifier. We use cookies to collect information and tracking technology depending on the features offered. No personal information will be collected via cookies and other tracking technology; however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookies and tracking information may be shared with third parties. Usage of your cookies by any third party affiliated with our website shall not make us liable for any sort of damage that occurred to you by the usage of your information by such third party. 


We process your Personal Information with consent. By using our application/website or services and/or by providing your Personal Information, you consent to the processing of your Personal Information by us in accordance with this Privacy Policy. If you disclose to us any Personal Information relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.


Our website is directed to be used by adults only. If you are not an adult, while you may look at our site, you should not make a purchase, register, or submit personal data to us. We or our associates /affiliates do not knowingly collect information from minors.


Our Privacy Policy is subject to change from time to time without notice. We may change, modify, or add to this Privacy Policy at our sole discretion, at any time without providing prior notice to you. It is strongly recommended that you periodically review our Privacy Policy and keep yourself updated with any changes or modifications made herein as available on the Application/Website. You shall be deemed to have accepted our changed, revised, or modified Privacy Policy if you continue to use our website or avail of our Services post changes, revision, or modification in this policy, and the last changed, revised, or modified Privacy Policy shall be applicable to you. 


This Privacy Policy between you and us will be governed by and construed in accordance with the local laws of operations as applied to agreements made, entered into, and performed entirely in the jurisdiction at the registered place to operations of MEOWWLICIOUS, notwithstanding your actual place of residence. The Users agree that any legal action or proceedings arising out of their use may be brought exclusively in the competent courts/ tribunals having jurisdiction at the registered place to operations of MEOWWLICIOUS and irrevocably submit themselves to the jurisdiction of such courts/ tribunals.


In case you need any clarifications regarding the processing of your Personal Information or this Privacy Policy, please do not hesitate to contact us at